Natural Balance Packaging Redesign

Natural Balance is a company that makes premium cat and dog food. Their branding incorporates a lot of nature and wilderness to emphasize the simplicity of their ingredients. Across the brand, they use signature colors to identify each flavor their food comes in. When redesigning their packaging, I wanted to keep the raw and wild feel but add in a modern touch. 

My goal was to design packaging for Natural Balance that would stand out on the shelf and reflect the premium quality of their products. I also wanted to slightly update the signature colors so they were a little more vibrant and attention grabbing. As part of this project, I also redesigned their logo with a focus on simplicity and scalability.

NB Logo_4x.png