Welcome Week

The ask - an elevated, 90s inspired rebrand for the largest annual event for incoming students. It needed to be eye-catching and exciting. Admitted students needed to receive their invitation to the event and immediately feel the energy. Plus, it needed to keep the bold yet reserved style Drexel University is known for. I created this suite of digital and print materials to be the first thing admitted students received inviting them to campus. Colors were chosen from the existing brand palette, with assistance from the brilliant local designer Anne McComiske. Copy and photography from an incredible team of creatives.